The heart of Birmingham, Grand Central
Providing you with the ultimate choice for prom dresses under one roof. For over 25 years, we have been known to stock the largest range of dresses in the West Midlands & helping parents arounf their budgets. Stocking every single style from all major prom brands you will be blown away by our choice. Our stylists spend an unlimited time with you showing you the absolute full range of dresses giving you the ultimate choice for prom. If your open minded to what you want or not sure what suits you, Sonique are experts in providing you the best choice and service. We will help you and give you so many dresses to choose and try on! Whats more, we hold exclusivity on major prom brands such as Pia Michi. We stock every single style and colour in store from major prom brands. Furthermore, we stock 1500 styles which cannot be found anywhere else so you can be sure visiting us first will be worth it!
Tiffanys Prom Range
We can whole heartedly guarantee you can find the full collection of these gowns at Sonique. If you have seen a tiffany’s prom dress elswhere, give us a call and we could help you save up to a £100. We are the UKS largest supplier holding exclusivity in the Midlands area, stocking every style in every colour available from this leading prom brand. Visit your one stop destination for the best choice of prom dresses all under one roof!
Established since 1991
PRE-BOOKING A CHANGING ROOM IS ESSENTIAL – 01216313574
Appointments are available 9 am – 11pm
All surrounding bars and restaurants are also open until 11pm.
PROM GIRLS – Due to demand, we already getting fully booked on some dates
If you are planning a visit Sonique PLEASE BOOK IN ASAP…we are getting waiting lists even though we are open 7 days a week until 11 pm !
Call us to reserve a fitting room : 01216313574 you MUST PRE BOOK!!!
What said about us
“I had the most amazing experience in the shop the staff were so welcoming and helped me to pick a dress that I just fell in love. They have the most beautiful dresses I have ever seen, they have flexible ways of payment and there is nothing you could fault them on I didn’t think I would find my prom dress but sonique made this all possible for me and I am really grateful and appreciative everything they did for me it truly is amazing and it is like no other they let me try on as many dresses I wanted to and they were very patient with me it was truly amazing and it just helped make the experience and the choosing of the dress really enjoyable and relaxed I recommend everyone to go there it will be the best decision you have ever made and you are sure to find the dress of your dreams“
“FANTASTIC SERVICE. Visited this store looking for a dress for my 40th masquerade party, within seconds of entering the store we were asked if we needed any help, from then the staff were amazing and nothing was too much trouble, really wish I knew the assistants name who helped me when trying on different dresses and there were quite a few lol, she was so patient and recommended different styles to try and helped me choose a dress. Would highly recommend this store and will definitely be paying them a visit again when it’s my daughters prom.“
“Absolutely amazing shop! My daughter found the perfect dress with the help of the super friendly , patient staff who picked out a range of different styles and colours they thought would suit her figure and skin tone . A big thank you to Anita for helping us and choosing us a selection of beautiful dresses to try . Defiantly recommend this shop for prom or occasion wear. BEST DRESS SHOP IN BIRMINGHAM !“
“Always amazing service and so much choice. I have been buying ball gowns from Sonique for many years starting in Touchwood Solihull it’s the first place I go when I need a new dress. Brought another one on Tuesday late afternoon shop closed and I was still trying dresses on no rush fab service I highly recommend you try this shop for that special dress thank you Sonique x“
“Sonique deserve 5 stars!
I visited Sonique last Saturday with my daughter and I was quite surprised at the level of service they offered. I was greeted inside the shop by a charming young lady who took us around picking out dresses. My daughter tried on as many dresses as she wanted and was made to feel comfortable by the lovely Bele who helped us immensely. She had a flair for making everyone feel at ease and nothing was too much trouble. I certainly recommend this shop to anyone looking for the right dress and I wish I had gone there first. Please beware of internet sites as most of them trade from China and they offer no money back guarantee.
My daughters dress is ready for collection from Sonique, less than a week later – its all been stress free thanks to them.“
“Bought my 4th dress from Sonique last night, and as always, the customer service was second to none. Although it was busy with prom shoppers, Bal made time for me. She listened to what I needed and my budget constraints, and showed me dresses that I wouldn’t have picked myself if I had been left to choose. But when I tried them on, they looked amazing. She really knew her customers personality from just a few words and her knack of choosing colours and shapes to flatter was really good. I’m very happy with the service I received and am sure I’ll be back again when the need for another ballgown arises!“
“Everyone in the shop is so lovely and really helped me find my dress which I am in love with! They have an amazing range of dresses and I would gladly go back to them to get another dress! Thank you!!“
“Amazing shop I went in nurvous and worried I won’t find anything my size as a plus size woman but had been reassured and left the shop happy and loving my dress for prom lovely staff very welcoming definitely recommend,
“What an amazing experience! I walked into sonique with no clue about what I wanted but Bal made me so comfortable and I finally picked out a dress I love!“
“What a delightful shop! The staff were so friendly and very helpful, the one woman who helped us made my little sister feel so comfortable which really made a difference in choosing her dress 🙂 and I just need to add that she is in love with her dress and is soo looking forward to prom now! Would recommend this shop 100%
Thank you girls!!xx“
“Very helpful staff. All girls were very considerate and no pressure.”
“I have just purchased 2 prom dresses for my twins and I cannt say a bad thing all of the staff especially bal were so helpful and let my girls try on different styles and colours no pressure just good customer service it really was an enjoyable experience and when it came to paying especially for two dresses being able to pay a deposit and flexible payments was a god send. Thankyou guys so much , lovely shop lovely staff amazing dresses happy girls once again ThankYou 👑”
“absolutely amazed at the choice of dresses and friendly staff couldn‘t do enough for us while we were there trying dresses on . Bal was especially helpful and patient .super selection of beautiful dresses . oh my amazing ❤❤❤❤❤👍👍👍👍“
“Thank you so much for helping me find the perfect dress for the occasion. Your selection is so vast it was hard to choose, but Jasmine was extremely helpful, she made me feel very comfortable. This has been a fantastic experience all round, I would definitely recommend that anyone looking for the perfect dress from a good store, with excellent customer service, should try Sonique Dresses first.“
“The shop was full of beautiful dresses, the lovely ladies couldn’t do enough for us my daughter tried lots of different dresses on and got lots of different ideas of dresses highly recommend if you need a beautiful dress this is the shop to get It from“
“This shop was absolutely amazing, helped me so much even when I was a right pain in the bum. I was unable to decide on the colour so they ordered the dress in both colours and when I came to pick up the dress i no longer felt comfortable or good in the dress so they offered to order me a new dress completely. All the dresses in there were of amazing quality and so beautiful. All the staff were so helpful, kind and experienced. i would defiantly shop here again.“
Beth Price Ayers
“Me and my mother visited Sonique today looking for a prom dress. We were greeted straight away by a incredibly helpful and lovely employee named Jasmine. She first asked me what I was interested in and picked me out some dresses she thought would suit me. I was there over an hour and even when the shop started to get busy she stayed with me and never got impatient or pressured me into buying a dress in any way. After trying on many dresses I found the one I loved and after I went away for an hour or so to think about it, I came back and bought it. I would also like to praise Jasmine again for not only helping me find my prom dress, but for making me feel so comfortable, respecting my privacy, and being just generally kind which I felt was sincere. Would 10/10 recommend Sonique, there also is so many dresses to choose from ranging in styles and I’m sure anyone could find their perfect dress 🙂 xx “
“When i visited Sonique looking for an evening dress, I was blown away by the choice on offer. The staff were extremely helpful in advising me on which dresses to try. I chose a beautiful dress which needed a little alteration. Nothing was too much trouble for kiran. She was not only professional but knowledgeable on alterations/suggestions. In less than a week my dress will be ready for collection.“
“Bought a dress for my daughters masquerade ball. Helpful and friendly staff and a fabulous choice of dresses in so many styles and colours. The best I came across in Birmingham – would highly recommend 👍“